At 92.5 XTU, a radio station located in Philadelphia, I worked with a variety of stakeholders to grow the station’s audience and profits. Utilizing my creative and digital strengths, I collaborated with the Sales, Programming, and Promotions departments as well as the company’s Corporate team to develop a successful and cohesive digital strategy. In executing, we created new products and innovated processes to create efficiencies and increase our value proposition for both clients and listeners. Approaching all work with a customer centric focus and nimble mindset lead to full ecosystem being created, with digital and social contributing to an increased listenership as well as sales and vice versa. In addition, revenues rose and the station garnered multiple awards and acknowledgements including a Radio Ink Digital Convergence Award and ACM Award.