Lead the National Lacrosse League’s digital initiatives as the League rebranded in its 30th year. Collaborated with internal and third-party constituents to launch the League’s new website, first over-the-top platform and partnership activations including Twitter Game of the Week. Led organizational changes to rollout new digital platforms for member club teams leading to increased market engagement and ticket sales.
Crafted new digital strategy to increase awareness of the League, grow audiences and in turn generate new revenue. Created League’s creative direction and oversaw digital marketing, social media and content development as well as developing league initiatives from conception to execution for partners. Additionally, advised eleven-member club teams on digital strategy, technical product development, marketing and communications.