GT Tile Works

Project Description

Consulted with GT Tile Works on digital products and strategy to develop an online presence for the firm.  Having 30 years of experience in tile and marble installation, the firm recognized the importance of having their firm online.  After learning about their business, resources and goals, I translated their vision into a website which would simply and effectively communicate their value proposition, showcase their work and provide them the opportunity to generate business leads.  In addition, we implemented search strategies that would aid in their discoverability.

01.  Product Development

Developed a website to meet firm’s needs while communicating their value proposition to consumers.  Utilized a customer centric approach to develop a simple website which easily provided a visitors with the information needed to consider the firm for their renovation needs.

02.  Strategy

Identified areas of opportunity and key strategic areas for the firm to enter into the digital landscape.  While developing website, collaborated with firm to focus on improving list and local results and further develop positive online reviews and verification of firm with search engines.

03.  Consulting

Consulted with firm on opportunities regarding digital related to business development and marketing.  Utilized emotional intelligence and communication to fully understand the present situation of the firm and create a customized executable plan that would meet their needs and allow them to maintain over time.