Oversaw all creative direction, branding, digital strategy, product development and project management for Wired 96.5. After completing user research, I collaborated with station management to create new station branding and creative direction including logo design, website design, digital imaging and brand guidelines.
Led product development and project management at a local level while also working with corporate cross functional team to iterate and execute nationwide projects. Developed new to industry concepts and initiatives through to execution to increase station profits and strengthen value proposition. Created digital strategies that created a synergies amongst genre stations within overall company to grow audiences and engagements.