Wired 96.5

Project Description

Oversaw all creative direction, branding, digital strategy, product development and project management for Wired 96.5.  After completing user research, I collaborated with station management to create new station branding and creative direction including logo design, website design, digital imaging and brand guidelines.

Led product development and project management at a local level while also working with corporate cross functional team to iterate and execute nationwide projects.  Developed new to industry concepts and initiatives through to execution to increase station profits and strengthen value proposition.  Created digital strategies that created a synergies amongst genre stations within overall company to grow audiences and engagements.

 

01.  Creative Direction & Branding

Collaborated with company and station leadership to develop and design a new brand for Wired 96.5.  Using Agile methodology, the concept behind the station evolution was developed and a new logo was designed.  Developed brand guidelines based on the target audience and station’s goals.

02.  Digital Strategy

Crafted a comprehensive digital strategy to increase engagement with and grow station’s demographic in turn driving revenue.  Increased station digital marketing activities, social media presence and online activations through integrated campaigns with on-air programming creating full lifecycle experiences for listeners and clients.

03.  Product & Project Management

Led station’s digital product development and project management.  Used a customer centric approach and collaboration to create innovative products and initiatives to grow station’s brand equity and reach sales and programming goals.  Built a successful digital department whom met all project requirements within deadline and under budget in a fast paced and energetic environment.